Sales
Many business owners and sales managers believe “sales training doesn’t work.” They view training as an event—often a short-term “quick fix” designed primarily for the moment. But effective training must be a process. It must include application with measurement, feedback, fine-tuning and reinforcement.
This is why Sandler Training works. Achieving lasting behavioral change and mastering new skills do not occur overnight, and Sandler Training is built on the concept of incremental growth and change over time—supported by repetition, reinforcement and coaching.
With Sandler Training, you are not alone. Your Sandler® trainer is constantly with you, providing coaching, encouragement and feedback as you learn to apply Sandler strategies and tactics to your business environment.
Salespeople are not likely to consistently implement a particular selling strategy or tactic, regardless of how effective it may be, unless it is part of an overall behavioral plan. And, they are not likely to implement a plan unless it is supported by the appropriate attitude and outlook. Sandler Training addresses all three areas necessary for success--attitude, behavior and technique.
Each participant-centered training session—partly motivational, partly instructional—provides you with the concept, knowledge and understanding of the topic as it applies to your selling environment. Through appropriate exercises, you’ll refine your sales-development plan, practice strategies and techniques in a safe environment, and develop your skills, before interacting with prospects and customers.
"I sat down with Mark on an April day for a one to one meeting that would change my entire outlook, and in turn, my life. When I sat down with Mark, I had but two sales on the year, and practically no income. At one point, I went weeks without a paycheck! I was knowledgeable in my field, but it just wasn't translating into sales. When I sat down with Mark, I immediately started thinking that I could not throw any more money at trying to make this career work. However, something clicked when I was talking to Mark. This system was logical, but it was never taught by any sales trainer I had ever talked or listened to. This really was, like Mark says during his commercials, 180 degrees from traditional sales training. Over the next three months, I was one on the highest producing agents in my office. I laughed at how I had thought that I would never get a return on my investment that first day I met with Mark. The mere fact that this is an ongoing training through weekly classes and reinforcement made this the best bargain on my life. I now look forward to a long career in the insurance business, and I owe that to Mark Chappell and the Sandler Sales Institute."
Rus Livingood, Metlife Teays Valley, WV